Transform (acquired by dbt Labs in February 2023) is a technology company whose mission is to make data accessible. Transform needed a logo, colors and type system that could live in the SaaS and data world – branding that felt modern and nimble – but also felt trustworthy, inclusive and empowering.

The Transform logo mark comes from the ETL process of extracting, transforming and loading data. Foundational to Transform is this process of taking complex information, making sense of it, and then transforming it into a simplified, single source of truth that empowers individuals to move quickly and confidently within their company or team.