Eatsa
Eatsa (now Brightloom) was a new concept in fast casual restaurants that began as a single storefront in San Francisco. Eatsa's restaurants, eventually totaling seven stores nation-wide, had a fully-automated front of house that delivered delicious, sustainable vegetarian food at a price that's hard to beat.
While the concept of the restaurant is novel, eatsa was still just trying to sell food that tastes good and that’s also good for you.
-
Eatsa | Created at Eatsa (now Brightloom)
-
Director of Marketing: Rose Kelly
Content and Brand Marketing Manager: Alexandra Bigley
-
Visual Designer
-
Illustration • Packaging • Brand Design • Digital Design
Status Boards served both a utilitarian function (they provided customers with their food status) as well as an opportunity for marketing as it was the largest digital screen in the store.
Whether promoting seasonal menu items, limited time offers or promotions, my goal was to communicate these messages through digital assets that were displayed across in-store screens as well as social media and email channels.
As a relatively new company, the solutions needed to maintain eatsa’s voice and personality while still evolving the brand. I was responsible for the full creative process, from competitive research and developing concepts to presentation, design and production.
