Nimbus
With a diverse set of offerings in the leadership and wellness space, Nimbus wanted to clarify their focus through a streamlined digital experience. In a world that values speed and soundbites, their goal was to provide a place – and the space – to take your time and go deep into the issues that matter most.
We helped Nimbus define their values, audience, offerings and ultimately, their brand, in order to serve the people interested in exploring their inner worlds. What manifested was a digital experience that prizes quality over quantity and the room to grow at your own pace.
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Nimbus | Created at Team Studio
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Creative Director: Jeff Meakins
Design Director: Tomi Lähdesmäki
Senior Producer: Peter Black
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Senior Designer
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Brand Design • Identity Design • Web Design
The chaotic nature of life isn't easily contained into a beginning, middle and end but the desire to do so is uniquely human.
By translating our experiences into something meaningful that can be shared we create bridges between people, places and across time. The personal becomes universal and stories become our lifeline, into another world, or deeper into our own.
The Nimbus identity mark is a wordmark which communicates the idea of a bridge and an ongoing journey through the negative space the mark creates by dividing the typography into two elements. The space in between is flexible and allows the viewer to imagine the connection and space created by the mark.
