As described by McSweeney’s, How Music Works is "David Byrne’s remarkable and buoyant celebration of a subject he’s spent a lifetime thinking about. He explains how profoundly music is shaped by its time and place, and how the advent of recording technology forever changed our relationship to playing, performing, and listening to music."

I was asked to translate the data and numbers–used to describe insights into his own business dealings–to charts and graphs, while staying consistent with the overall tone and style of the book as a whole. 

“I want folks to see the fairly simple math that pushes us towards making certain musical and career decisions,” Byrne explained in an interview with Wired magazine.

The charts were meant to be clear and straightforward, while also lending visual interest to an otherwise copy-heavy book. 

Created at McSweeney's
Art Direction: Walter GreenBrian McMullen